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  5. Playa del Carmen / Riviera Maya
0

Primo

4.7
4.7
95 reviews
Mex$310 to Mex$500
Mexican
Inspiration for Primo comes from the love for food, ancient spirits, local crafts and rustic cooking. Trying to recreate in a small outdoor space under a beautiful tree, the essence from original Playa del Carmen and bring an authentic Mexican food where everything is cooked with wood fire, underground oven, comales and grill, as has been done traditionally in most Mexican small towns for centuries. Primo means cousin in spanish, as a common slogan in Mexico we say Primo to refer to really close friends, the ones that may be closer than family. Our intention with this name is that guests feel the confort of gathering in a place that will taste and feel like home as we do. We have developed the interior design with locally made tzalam wood furniture, bejuco lamps and a chukum finish for the walls. We pride ourselves of using local and sustainable suppliers for most of our ingredients.

Make a booking

2 people

19:00


Booked 4 times today

Additional information

  • Area

    Playa del Carmen / Riviera Maya

  • Parking Details

    Estacionamiento público atrás de Primo, también está el estacionamiento Tendenza a media calle. . Parking lot behind Primo, also Tendenza public parking is half block away.

  • Public Transit

    Av. Constituyentes y calle 20

  • Entertainment

    Ubicado en Playa del Carmen, en la popular Av.10 y calle 14, Primo ofrece una vista encantadora donde todo está a punto de suceder, es divertido ver tantos personajes diferentes que conforman la cultura y el folklore de nuestra ciudad, a veces s tranquilo, pero la mayoría de los días es una calle que incluso te hará reír y pasar un buen rato además de tener la mejor cena de la ciudad, porque ya sabes ... ¡esto es México! . Located in Playa del Carmen popular 10th Avenue and 14th Street, Primo offers a delightful view of the strip where everything is about to happen, it is fun to get to see so many different characters that conforms our city´s culture and folklore, sometimes is nice and quiet but most of the days is a really busy street that will even make you laugh and have a great time besides having the best dinner in town, because you know… this is Mexico!

  • Additional

    Gluten-free Options, Patio/Outdoor Dining

What 95 people are saying

Overall ratings and reviews

Reviews can only be made by diners who have eaten at this restaurant

4.7
4.7 based on recent ratings
  • 4.7Food
  • 4.6Service
  • 4.6Ambience
  • 4.5Value

NoiseModerate

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Filters

  1. OT

    OpenTable Diner

    Los Angeles

    3 reviews

    vip
    5.0

    3 reviews

    Dined on 12 January 2023

    overall5food5service5ambience5
    This is a must when in Playa!
  2. OT

    OpenTable Diner

    Saskatoon

    1 review

    vip
    5.0

    1 review

    Dined on 31 December 2022

    overall5food5service5ambience5
    Love this spot! Great food and Aldo was a lovely waiter.
  3. PE

    PeterE

    Palm Springs

    1 review

    1.0

    1 review

    Dined on 31 December 2022

    overall1food1service1ambience1
    Greedy owners
  4. GM

    GeorgeM

    Derbyshire

    1 review

    3.0

    1 review

    Dined on 10 December 2022

    overall3food3service4ambience4
    Food very average, prices on the high side with nothing out of the ordinary served
  5. n

    newmagx9

    London

    22 reviews

    vip
    5.0

    22 reviews

    Dined on 6 December 2022

    overall5food5service5ambience5
    Excellent food, all done with a great Smokey flavour (presumably from the Giant Green Egg barbecue set). Our waiter was super helpful in recommending dishes and showing us how to best combine the flavours. The charred cauliflower with hummus was a real surprise as I tend to think of cauliflower as pretty boring but this was delicious! Great street side venue. Highly recommend and do ask you waiter for recommendations
  6. OT

    OpenTable Diner

    Seattle

    1 review

    3.0

    1 review

    Dined on 28 November 2022

    overall3food3service2ambience2
    Service was very slow. We were ready to pay for a meal and then a young couple who knew everyone showed up. All attention was paid to them as we sat next to them with our check in the air ready to pay. No response. The meal was ok. Overpriced.
  7. BS

    BillS

    Seattle

    1 review

    5.0

    1 review

    Dined on 1 November 2022

    overall5food5service5ambience5
    Primo is one of the best restaurants in Playa del Carmen. The food is always delicious, and the staff are always helpful and friendly. The dishes are inspired by traditional Mexican food, but elevated. The bar menu has some excellent mixology, but give the bartender a chance to surprise you and you won't be disappointed. I had an Old Fashioned using a house made bitters that consisted partially of some of the duck fat from one of their duck pibil dish. It was transcendent, and of course paired perfectly with the duck. It's one of our favorite spots in the city, and becomes a favorite with anyone we take there. Keep up the great work Primo!
  8. BK

    BrianK

    1 review

    5.0

    1 review

    Dined on 26 October 2022

    overall5food5service5ambience5
    Food is unique, very delicious, all of the staff members are enthusiastic about the food. Prices are great (compared with similar quality in USA). We have been 3 times, going back next week. We were told that all items are gluten free except for one. All beers are artisan.
  9. LH

    LindaH

    Salt Lake City

    2 reviews

    vip
    5.0

    2 reviews

    Dined on 9 September 2022

    overall5food5service5ambience5
    Always amazing food!! The staff takes the time to explain how food was made and the area of the country the dishes originated from.
  10. CW

    CarolineW

    Atlanta

    1 review

    5.0

    1 review

    Dined on 27 July 2022

    overall5food5service5ambience5
    Truly an outstanding dining experience. Our server was fantastic & made wonderful recommendations. The cocktails were excellent & the bartender came over to check on us periodically. An absolute gem of a restaurant.
  11. OT

    OpenTable Diner

    Mexico City

    3 reviews

    3.0

    3 reviews

    Dined on 25 July 2022

    overall3food5service2ambience4
    Comida excelente, el concepto es muy bueno, pero hay un aspecto negativo; el tiempo de espera entre cada platillo es demasiado; comprendo que es parte de la experiencia, ver cómo preparan tu comida, el exquisito olor de las brasas, la variedad de ingredientes y la frescura de los mismos, pero si es un tanto frustrante esperar tanto, si pudieran mejorar ese aspecto sería excelente, la comida es estupenda, cuidando cada detalle, sabores bien equilibrados y gran presentación, muy recomendable pero hay que ir con paciencia.
  12. j

    john

    London

    2 reviews

    5.0

    2 reviews

    Dined on 16 July 2022

    overall5food5service5ambience5
    We have been two weeks so far in Playa del Carmen and this has been so far the best place we have eaten so far! The food was much more superior compared to other often “premium” restaurants on the 5th Avenue. Everything we tried, from the aquachile, brisket, bone marrow, shrimp their special pork chop with a peanut sauce, could not find a fault. Fantastic ambience with an open fire kitchen, this is a must in Playa. Also the service was impecable and definetely listen to their reccomendations!!
  13. OT

    OpenTable Diner

    Puerto Vallarta

    4 reviews

    4.0

    4 reviews

    Dined on 25 June 2022

    overall4food3service3ambience3
    Food is good and service.
  14. OT

    OpenTable Diner

    Cancun

    2 reviews

    5.0

    2 reviews

    Dined on 6 June 2022

    overall5food5service5ambience5
    Comida súper rica, es para ir con tiempo a disfrutar (reservar antes) Nos gustó mucho, sin duda regresariamos!
  15. LP

    LarisaP

    1 review

    5.0

    1 review

    Dined on 30 May 2022

    overall5food5service5ambience5
    Excellent food and drinks! Will be coming back again.
  16. r

    rebeccac

    San Francisco

    3 reviews

    5.0

    3 reviews

    Dined on 21 May 2022

    overall5food5service5ambience4
    IMO Primo proves to be one of the best restaurants in the entire city with its creative menu and delicious food. I visit Playa several times a year and Primo is always on my itinerary. Don't miss this one!!
  17. OT

    OpenTable Diner

    New York Area

    1 review

    2.0

    1 review

    Dined on 10 May 2022

    overall2food2service1ambience4
    Muy tardado entre platillos poca atención en general ml servicio y costo alto por el valor entregado
  18. JC

    JosephC

    Houston

    3 reviews

    5.0

    3 reviews

    Dined on 4 April 2022

    overall5food5service5ambience5
    Th service and food was “AWESOME” make sure you always make a reservation. If you get in without one you are lucky! Note this is more outside dining but shaded. Loved the Food!
  19. OT

    OpenTable Diner

    Yucatán

    1 review

    4.0

    1 review

    Dined on 4 April 2022

    overall4food4service5ambience3
    Buena experiencia, atención inigualable, cálida de los alimentos excelentes y sabor bueno
  20. K

    Kaybar007

    London

    42 reviews

    5.0

    42 reviews

    Dined on 23 March 2022

    overall5food5service5ambience5
    One of the best meals we ate in our 9 day holiday - portion sizes were spot on, food was perfectly cooked and presented, service was lovely and the drinks were all delicious. Would recommend to anyone who loves smoked meats.
  21. KC

    KathrynC

    Dallas

    3 reviews

    5.0

    3 reviews

    Dined on 23 March 2022

    overall5food5service5ambience5
    Fantastic Meal and Service! Well Worth it!! The Brisket and Bone Marrow are Delicious!!
  22. w

    wallaceb

    New York Area

    16 reviews

    vip
    5.0

    16 reviews

    Dined on 22 March 2022

    overall5food5service5ambience5
    One of the best dining experiences I’ve had in recent memory. I loved all of it. The food was in a whole different category of amazing!
  23. n

    notafoodie

    Denver

    2 reviews

    5.0

    2 reviews

    Dined on 9 March 2022

    overall5food5service5ambience4
    Great food and great staff. We had dinner there at 5p on a Wedneday and loved it. The staff were very friendly and attentive. They were very courtious of my gluten-free needs. Great place for a fun, tasty menu.
  24. OT

    OpenTable Diner

    Sacramento

    1 review

    5.0

    1 review

    Dined on 5 March 2022

    overall5food5service5ambience5
    Amazing experience, top 3 meals
  25. g

    goodchicnosides

    St. Louis

    54 reviews

    vip
    5.0

    54 reviews

    Dined on 25 February 2022

    overall5food5service5ambience5
    I went and will probably go back again. Everything tasted so good and fresh. I had the ceviche and the fish. Both were wonderful.
  26. GC

    GenevieveC

    Orange County

    37 reviews

    vip
    5.0

    37 reviews

    Dined on 18 February 2022

    overall5food5service5ambience5
    Wonderful staff. Fabulous food! Relaxing environment.
  27. JR

    JuanR

    Mexico City

    62 reviews

    vip
    5.0

    62 reviews

    Dined on 18 February 2022

    overall5food5service5ambience5
    Excelente cena, gran propuesta y muy buena materia prima en sus platillos.
  28. a

    ahoy

    Tahoe

    19 reviews

    5.0

    19 reviews

    Dined on 14 February 2022

    overall5food5service5ambience5
    A memorable meal we still talk about. Great food, service, value, and ambiance.
  29. OT

    OpenTable Diner

    New York Area

    9 reviews

    vip
    2.0

    9 reviews

    Dined on 10 February 2022

    overall2food2service1ambience4
    Service started off good then we was neglected. No one checked up on us and the food wasn’t as good as recommended
  30. LA

    LoveAvas

    Washington DC

    46 reviews

    vip
    5.0

    46 reviews

    Dined on 6 February 2022

    overall5food5service5ambience4
    Always awesome. Never had a bad meal there. Food is excellent. And Charlie was a great server. Our party of six all loved everything they got. Bone marrow, melon salad, tuna apps and brisket, duck, and catch of the day entrees. The catch of the day portion was just a bit on the small side. But, it was delicious.
  31. ME

    M1Eazy

    1 review

    5.0

    1 review

    Dined on 1 February 2022

    overall5food5service5ambience5
    The food was great!!!! Make sure to have a reservation and enjky the great food!!!!! The service was great and we believe they should be a 4 star resturant!!!!
  32. VM

    VickyM

    1 review

    5.0

    1 review

    Dined on 28 January 2022

    overall5food5service4ambience5
    Fantastic food, great atmosphere and very kind staff. The fish we had was delicious. A culinary experience. Definitely worth it.
  33. MC

    MelissaCP

    Monterrey

    1 review

    5.0

    1 review

    Dined on 11 January 2022

    overall5food5service5ambience5
    A must in Playa. Love returning here. The food is fabulous, drinks are great, but the service and attentiveness is PRISTINE.
  34. OT

    OpenTable Diner

    San Diego

    5 reviews

    vip
    5.0

    5 reviews

    Dined on 10 January 2022

    overall5food5service5ambience4
    So precious and super delicious! The server was great with the recommendations. We loved the cauliflower! The pork belly was over cooked but we saw other ppls go out looking much juicier so I think we just got unlucky. He recommended the bone marrow with the brisket and it was delicious. The chocolate dessert was just fine. The berry tamale was inventive and good. They said they don’t really do much cocktail wise and recommended wine so we had a good rose from Mexico we enjoyed trying. Def def go here and book in advance(like a week in most cases)
  35. OT

    OpenTable Diner

    Las Vegas

    1 review

    vip
    5.0

    1 review

    Dined on 3 January 2022

    overall5food5service4ambience4
    Excellent food as always. This was our 5th visit to Primo. ALways understaffed with waiters, but we never have to wait a lot except for more beers
  36. BZ

    BellaZ

    Milwaukee

    6 reviews

    5.0

    6 reviews

    Dined on 24 December 2021

    overall5food5service5ambience4
    Fantastic. Going back before we leave. Takes a little long but so worth it.
  37. WT

    WouterT

    Orlando

    1 review

    5.0

    1 review

    Dined on 24 December 2021

    overall5food5service5ambience5
    Super to eat somewhere more authentical and with passion for food away from the loud touristic restaurants Reallay great food, delicious!
  38. OT

    OpenTable Diner

    Philadelphia

    8 reviews

    vip
    4.0

    8 reviews

    Dined on 23 December 2021

    overall4food5service3ambience3
    Great food. Waiter a bit pushy to make us order more dishes.
  39. DD

    DilekD

    1 review

    2.0

    1 review

    Dined on 15 December 2021

    overall2food2service1ambience2
    It does not worth the money, too expensive, one glass of wine 180pesos, the meat comes without any side dish, and it is really expensive
  40. OT

    OpenTable Diner

    San Francisco

    1 review

    5.0

    1 review

    Dined on 14 December 2021

    overall5food5service5ambience5
    Wow, no words can't express the experience my partner and I had, everyone there is so welcoming and Charley was Jn charge of our table, he's very professional, friendly, helpful, and fun. The kitchen is open and so lovely to see the chefs and everyone in the kitchen and bar working together, the food was outstanding wow one of the best food we had in our life. We had a seasonal salad, an interesting combination and delicious, bone marrow wow the best I ever had, the amount you get it was shocking, barbacoa amazing and duck it was shockingly delicious! Unfortunately, we didn't take any pictures because we were so present enjoying the experience and the food🤤😁🙏 Can't wait to go back, the area is nice, the restaurant is outside and fun! The drinks were delicious as well! Is a must-go-to place!!!

FAQs

Primo offers takeout which you can order by calling the restaurant at 984 873 2571.

Primo is rated 4.7 stars by 95 OpenTable diners.

Yes, you can generally book this restaurant by choosing the date, time and party size on OpenTable.

Make a booking

2 people

19:00


Booked 4 times today
Google Map for Primo

Avenida 10 Norte, Esquina calle 14, Centro, Playa del Carmen, ROO 77710

Additional information

  • Area

    Playa del Carmen / Riviera Maya

  • Hours of Operation

    Dinner Mon–Sat 5:00 pm–10:00 pm

  • Cuisines

    Mexican, Soul food, Contemporary Mexican

  • Dining style

    Casual Dining

  • Dress Code

    Resort Casual

  • Parking Details

    Estacionamiento público atrás de Primo, también está el estacionamiento Tendenza a media calle. . Parking lot behind Primo, also Tendenza public parking is half block away.

  • Public Transit

    Av. Constituyentes y calle 20

  • Payment Options

    AMEX, MasterCard, Visa

  • Executive Chef

    Pedro Abascal

  • Entertainment

    Ubicado en Playa del Carmen, en la popular Av.10 y calle 14, Primo ofrece una vista encantadora donde todo está a punto de suceder, es divertido ver tantos personajes diferentes que conforman la cultura y el folklore de nuestra ciudad, a veces s tranquilo, pero la mayoría de los días es una calle que incluso te hará reír y pasar un buen rato además de tener la mejor cena de la ciudad, porque ya sabes ... ¡esto es México! . Located in Playa del Carmen popular 10th Avenue and 14th Street, Primo offers a delightful view of the strip where everything is about to happen, it is fun to get to see so many different characters that conforms our city´s culture and folklore, sometimes is nice and quiet but most of the days is a really busy street that will even make you laugh and have a great time besides having the best dinner in town, because you know… this is Mexico!

  • Additional

    Gluten-free Options, Patio/Outdoor Dining

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