Nearby points of interest

  1. Distance: 0.13mi
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  1. Distance: 0.13mi
  2. Distance: 0.16mi
  3. Distance: 0.17mi
  4. Distance: 0.22mi

Nearby points of interest

  1. Distance: 0.13mi
  2. Distance: 0.16mi
  3. Distance: 0.17mi
  4. Distance: 0.22mi
  1. Distance: 0.13mi
  2. Distance: 0.16mi
  3. Distance: 0.17mi
  4. Distance: 0.22mi

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Details
Sun 5:00PM - 10:00PM

Mon - Thu 12:00PM - 2:45PM 5:00PM - 10:00PM

Fri - Sat 12:00PM - 2:45PM 5:00PM - 7:00PM

About Simpson's In The Strand

Simpson's is one of the few London restaurants offering only the finest quality British ingredients cooked to perfection in classic British style. The restaurant's speciality is Scottish beef on the bone that has been aged for 28 days for maximum flavour. The beef is carved at guests' tables from antique silver-domed trolleys, which is a practice that began over 150 years ago and for which Simpson's is world-renowned. Other Simpson’s signature dishes include classics such as potted shrimps, roast saddle of lamb and steak and kidney pie.

Guests can also enjoy classic cocktails in Knight’s Bar, an art deco cocktail lounge located on the first floor. It is the perfect place to enjoy either a pre-dinner cocktail or after-dinner aperitif.

100 Strand
London, WC2R 0EW
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Dining style:
Fine Dining

Cuisines:
British

Hours of operation:
Monday-Friday Lunch: 12.00pm-2.30pm
Monday-Friday Dinner: 5.00pm-11.00pm
Saturday: 12.00pm-11.00pm
Sunday: 12.00pm-8.00pm

Cross street:
Exeter

Dress code:
Smart Casual

Price range:
£41 and over

Payment options:
AMEX, Carte Blanche, Diners Club, JCB, MasterCard, Visa

Phone number:
020 7420 2111

Website:
http://www.simpsonsinthestrand.co.uk/

Executive Chef:
William Hemming

Additional:
Banquet, Full Bar, Private Room, Wheelchair Access

Simpson's In The Strand Ratings and Reviews

5
4
3
2
1

4.3

Overall Rating

based on recent ratings
Food

4.3

Service

4.3

Ambience

4.4

Value

3.8

Noise

Moderate

87% would recommend it to a friend

Special Occasions (140)
Authentic (104)
Sunday Lunch (92)
See All
Lunch (89)
Quiet Conversation (86)
Business Meals (86)
Good for Anniversaries (82)
Pre/post Theatre (70)
Good for Birthdays (64)
Notable Wine List (59)
Good for a Date (57)
Comfort Food (56)
Romance (47)
Fit for Foodies (46)
Cosy (37)
Local Ingredients (31)
Creative Cuisine (21)
Handcrafted Cocktails (21)
Group Bookings (19)
People Watching (17)
Worth the Drive (17)
Seasonal (16)
Live Music (14)
Casual (13)
Neighbourhood Gem (13)
Fun (12)
Tasting Menu (11)
Afternoon Tea (10)
Hot Spot (10)
Child Friendly (8)
Bar Seating (6)
Brunch (6)
Afternoon Coffee (5)
Gluten Free Options (5)
Outstanding Value (4)
Happy Hour (2)
Healthy (2)
Late-night Find (2)
Organic (2)
Outdoor Eating (2)
Paleo Friendly (2)
Quick Bite (2)
Good Vegetarian Options (2)
Disabled Access (1)
Great Beer (1)
Live Sports (1)
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3791 reviews
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Food5
Ambience5
Service5
Value4

vip
 (Los Angeles)·Dined a day ago

Wonderful !! Recommend traditional from the cart

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Food5
Ambience5
Service5
Value5

 
·Dined 2 days ago

had a lovely meal in nice surroundings. staff very attentive food was excellent. would recommend to any one up in town.

Tags: Special Occasion, Business Meals
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Food2
Ambience4
Service1
Value3

 
 (London)·Dined 2 days ago

The roast beef was still very good but the traditional steak & kidney pudding like something from Waitrose for £1.95. The service was practically non-existent (thankfully, we weren't in a hurry) and the wine waiter surly. In fairness, the GM, Anne, substantially rescued matters and was very generous in what was charged for. But that wasn't the point - we'd rather have paid full price and had the Proper Simpsons. Much work to be done - would I go again? Sadly, I think not.

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Food5
Ambience5
Service5
Value4

 
 (London)·Dined 2 days ago

Been coming for years. Sympathetic and subtle renovations during 2017 have really brought it back to life. Food always been sensational and was as good as i can remember. Can't say i liked the coloured crockery. White please.

Tags: Hot Spot, Cozy, Sunday Lunch
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Food4
Ambience4
Service3
Value3

 
·Dined 2 days ago

We were seated promptly and our orders taken. We had the traditional Christmas dinner.The meals arrived timely and were very good however unfortunately we never saw our waiter again, no further drinks were offered and no one returned to ask if we were enjoying our meal. When the meals arrived for the table next to us we realised that part of our meal - the 'pigs in blankets' was missing from our meal. I caught the attention of a passing waiter (not ours) and explained. He offered to bring them to us now - after we had finished! We declined and ordered desserts. As a gesture we were offered complimentary tea/coffee. On the whole it was good, but definitely missing the extra touch.

Tags: Sunday Lunch
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Food3
Ambience3
Service4
Value2

 
 (London)·Dined 3 days ago

Simpsons food was ok but not as good as we expected. The carved meat was fine but the accompanying vegetables and Yorkshire puddings were not hot and very bland flavour. Sticky toffee pud was good but ice creams very average.
What really shocked us was the extortionate price of the wine and drinks. Wine that would cost say £9 in a supermarket will be marked us to around £22 in most restaurants but Simpsons cheapest house wine was £36 - too 400% mark up. Average non-house wines were £65+ and this is just not good value. For this reason alone, we would not return.
Back to Langans next year!

Tags: Special Occasion
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Food5
Ambience5
Service5
Value5

 
·Dined 3 days ago

A truely authentic Great British Establishment, with Excellent personable waiter service with flair. Simpson’s in the Strand is a definite must every time I visit London.

Tags: Comfort Food, Romantic, Good for a Date, Neighborhood Gem, Authentic, Sunday Lunch
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Food5
Ambience5
Service5
Value4

 
 (London)·Dined 3 days ago

My first trip to Simpsons didn't start well. We were running 10 mins late so I called to tell them. I was assured it was fine but upon arrival our table had been given away!

Anyway, Eventually we were shown to another table (as it turned out it was better as a booth)

We all had roast beef from the serving trolley and it was simply sublime-the best beef I have ever eaten!

Remember to order your greens separately as it only comes with roast pots/Yorkshire and a tiny garnish of carrots etc.

Overall it was terrific meal and worth the price tag of circa £90 a head.

Tags: Great for Lunch
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Food4
Ambience4
Service5
Value4

 
·Dined 3 days ago

Roast beef was excellent. Yorkshire pudding was tough and overcooked. Horseradish sauce lacked heat. Savoy cabbage was salty and should have come with the beef instead of an extra order. Post refurbishment, the ambience and service maintained the traditional high standards of long ago.

Tags: Cozy, Great for Lunch
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Food5
Ambience5
Service5
Value5

 
·Dined 5 days ago

Visited with friends for Sunday lunch. Started with cocktails in the bar upstairs , they mix a wonderful ey had a most enjoyable lazy lunch food outstanding and the services was relaxed but professional . Pianist was most enjoyable not sure Sunday lunch in London comes better than this.

Tags: Notable Wine List, Great for Lunch
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Food5
Ambience5
Service5
Value4

vip
 (London)·Dined 5 days ago

Superb attentive service, magnificent dining room and amazing food. A wonderful treat with the succulent rare roast beef from the trolley with all the trimmings.

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Food4
Ambience5
Service4
Value4

 
 (London)·Dined 6 days ago

Great food and impeccable service. This restaurant is always an extraordinary experience!

Tags: Pre/post Theatre, Great for Brunch
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Food5
Ambience5
Service5
Value5

 
·Dined 6 days ago

This has been my third time at the Simpsons and i can say it never let you down. The real taste of English food is here. I particularly appreciated the soup with a spicy and flavoured taste and of course the meat was at its top , tender and tasty. The service was impeccable. See you soon Simpson's.

Tags: Good for Anniversaries, Authentic
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Food5
Ambience5
Service5
Value5

 
 (Kent)·Dined 6 days ago

Excellent as always. Service excellent and attentive. A great meal in superb surroundings. Thankyou.

Tags: Pre/post Theatre
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Food5
Ambience5
Service5
Value5

 
 (London)·Dined 6 days ago

Stunning building, you can feel the history all around! Wonderful food, fabulous atmosphere in grand surrounding, perfect for a special occasion!!

Tags: Business Meals, Special Occasion
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Food4
Ambience4
Service4
Value3

 
·Dined 6 days ago

Excellent meal and service as always - the carvery is definitely recommended.

Tags: Good for Birthdays, Good for Anniversaries
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Food5
Ambience5
Service5
Value5

 
 (London)·Dined 6 days ago

I loved the tranquillity and the beauty of the dining room: all staff was extremely kind and helpful. We came to taste a true english roast beef in an historical place but we want to come back to try also other dishes. Wine list was great!

Tags: Worth the Drive, Comfort Food, Casual, Special Occasion, Good for Anniversaries, Quiet Conversation, Great for Lunch, Local Ingredients
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Food5
Ambience5
Service5
Value4

 
·Dined on 8 December 2017

Excellent restaurant great for roast dinners . Staff very friendly and attentive

Tags: Seasonal, Handcrafted Cocktails, Creative Cuisine, Sunday Lunch
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Food2
Ambience5
Service4
Value2

 
·Dined on 8 December 2017

Old world charm, friendly staff and good service, disappointing food. Wonderful ambience.

Tags: Pre/post Theatre
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Food3
Ambience4
Service3
Value2

 
 (London)·Dined on 8 December 2017

The reason for the relatively low score given for food and value is specifically due to the change of menu since the restaurant has been refurbished. It was previously known for providing traditional English food for lunch whereas now the menu has a distinct 'new cuisine' look and taste. An example is the traditional 'steak pie' that has been vastly reduced in size as have the portions of vegetables. Also the soup served just about covered the bottom of the plate when previously a substantial bowl full was the norm.
As to value this refers to the 12.5% service charge. Although it states it is discretionary, when with guests one can hardly ask for it to be removed in favour of an alternative gratuity. The service was good but didn't justify a £40 tip!

Tags: Great for Lunch
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Food2
Ambience4
Service1
Value2

 
 (London)·Dined on 8 December 2017

Incredible setting, really nice. 6 grown men squashed into a 4 man booth, not pleasant. very disappointed with all the service we didnt receive. Thought we were ignored mostly, will not return unless someone else is paying. Roast beef was OK but not as expected.

Tags: Special Occasion
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Food5
Ambience4
Service5
Value5

 
·Dined on 7 December 2017

Unique. History. Roast beef trolley. Etiquette. Simply the best especially for lunch.

Tags: Fun, Cozy, Business Meals
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Food5
Ambience5
Service3
Value3

 
 (Berkshire)·Dined on 6 December 2017

The arrogance of and discouteous attitude of a senior member of staff almost spoilt our visit.
We have dined at Simpsons many times over the last 35 years and this is the first time we have ever been made to feel uncomfortable.
The refub looks good and new menu with updates and twists to the historic tradional dishes worked very well.

Tags: Pre/post Theatre, Quiet Conversation
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Food5
Ambience5
Service5
Value4

 
 (London)·Dined on 6 December 2017

I've know this restaurant for about 50 years and it hasn't changed. It is definitely the restaurant
I would advice to someone going to London for the 1st time.
The meat, we had the aged Scottish beef from the silver trolley, was perfect and the service amazing, the deserts were luscious and it is so English, what I'm looking for when I'm staying in England.

Tags: Special Occasion
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Food5
Ambience5
Service5
Value4

 
·Dined on 6 December 2017

We had promised ourselves a trip to Simpson's for years. It did not disappoint and was worth the wait. My potted shrimp starter was excellent with piquancy and heat and my husband had a chicken liver parfait which was so good. The carvery beef is legend so we indulged. The welcome was warm and the service second to none. The wines are good but quite expensive for our pockets albeit we splashed out on a glass each (£16! each!) but this was special in the year of our Ruby wedding anniversary and not something we could do everyday of course. Lovely traditional restaurant.

Tags: Good for a Date, Great for Lunch, Special Occasion, Quiet Conversation
1 person found this review helpful.
Was this review useful to you?Yes·No·
Food4
Ambience4
Service4
Value4

vip
 (London)·Dined on 6 December 2017

The revamped dining room was full on a Wednesday lunchtime for Simpson's traditional hearty fayre. The steak and kidney pudding is still one of the best in town and the pavlova is a proper desert. Comfort food at its best.

Tags: Business Meals, Great for Lunch, Quiet Conversation
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Food5
Ambience5
Service5
Value4

 
 (London)·Dined on 5 December 2017

Every time I visit Simpson's it's the same - excellent service, food, staff, and ambiance. It's one of the few restaurants where you can have a conversation without having to compete with other diners voices. The staff are professional, accommodating, without being intrusive. It will be another visit in a few months time!

Tags: Good for Anniversaries, Cozy, Quiet Conversation, Sunday Lunch, Gluten Free Options, Pre/post Theatre, Worth the Drive, Business Meals, Great for Lunch, Good for a Date, Afternoon Tea, Comfort Food, Special Occasion
Was this review useful to you?Yes·No·
Food5
Ambience5
Service5
Value3

 
 (London)·Dined on 5 December 2017

Great Victorian ambience with excellent food.
The roast beef was wonderful.

Tags: Good for Birthdays, Special Occasion
1 person found this review helpful.
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Food4
Ambience4
Service4
Value3

 
 (London)·Dined on 3 December 2017

Was not very impressed on arrival as they could not find our booking and when they did they had booked in 8 people instead of 2! They did find us a nice table but as a result we were seated 20 minutes after arrival. However, things then improved. The waiting staff are very friendly and efficient without being overly attentive. The starters of Dorset crab salad and ham and chicken terrine were both lovely. We both ate from the carving trollies- I had lamb and my husband had the beef both of which were good and plentiful. You then get a separate tray of 2 yorkshire puddings, roast potatoes and carrots plus gravy mint sauce etc. It was a delicious Sunday roast.
Our desserts were lovely too I had St Clement posset as it was light and all I could manage. My husband had the Christmas pudding. A nice bottle of New Zealand Sauvignon at £46 wasn't bad on a very expensive wine list. Overall an enjoyable experience and a definite special occasion place. This was my Christmas present to my husband which he thoroughly enjoyed.

Tags: Good for a Date, Great for Lunch, Seasonal, Sunday Lunch, Business Meals, People Watching, Comfort Food, Special Occasion, Good for Birthdays, Good for Anniversaries
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Food5
Ambience5
Service4
Value4

 
·Dined on 3 December 2017

Sunday lunch from the table carvers was superb. I had the roast beef and my daughter had the turkey, which came with all accompaniments. We chose extra sides of mashed potatoes which were the best I have ever tasted and peas. Paired with an ideal red wine . Deserts were the perfect end to lunch and our stay in London. This iconic restaurant is a must . Thank you .

Tags: Good for a Date, Quiet Conversation, Neighborhood Gem, Business Meals, Cozy, Comfort Food, Great for Lunch, Sunday Lunch, Fit for Foodies, Special Occasion, Handcrafted Cocktails, Good for Anniversaries, Good for Birthdays, Authentic
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Food4
Ambience3
Service1
Value2

 
·Dined on 3 December 2017

Terrible, slow service. Good food and traditional British Sunday lunch.

Tags: Local Ingredients, Authentic
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Food4
Ambience4
Service4
Value3

 
·Dined on 2 December 2017

We met a problem as we asked a special veggie menu (when we booked) and when we arrived we discovered there was no Veggie Menue. We were very dissapointed for our guest.
The music is a little be too much and it is difficult to have a discussion

Tags: Authentic, Local Ingredients, Notable Wine List
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Food4
Ambience5
Service4
Value3

 
 (London)·Dined on 2 December 2017

Not enough gravy supplied with the calving trolleys, we had to ask a couple of times. Starter options were better pre the refurbishment.

Tags: Quiet Conversation, Business Meals
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Food5
Ambience5
Service5
Value3

 
·Dined on 2 December 2017

we arrived early for drinks in the bar as incouraged to do so by the Simpson site only to be told that it was full,turned out on to the street to fine another bar, ended up across the road at the Strand Palace deep pockets required.
On our return the evening was a great occasion for the whole family

Tags: Special Occasion
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Food3
Ambience5
Service5
Value4

 
 (Manchester)·Dined on 2 December 2017

Beautiful decor went about 3-4 years ago so couldn’t wait to return. Ordered the same steak pudding but unfortunately was very disappointed as it had shrunk to half the size and the starter and the creamed potatoes were too salty luckily I don’t mind salt but even I found it too much. Excellent service and love the interior so maybe I will have to choose something else next time

Tags: Pre/post Theatre
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Food4
Ambience5
Service4
Value3

 
·Dined on 2 December 2017

It happened to be that we were down in London for the weekend, my partner had seen Simpson’s on Howards End recently and thought it would be something special to have lunch there. The dress code is suggested as “smart casual” and my lack of chinos and a blazer caused her some concern as she thought I would be refused entry due a lack of sartorial compliance.

Any such fears disappeared on entry as there was no snobbery or disapproving glances at my turtle neck and blue jeans. Despite turning up slightly early, our coats were politely checked and we were escorted to our table.

I suspect anyone going to Simpson’s either knows and doesn’t care about the prices or knows and accepts the experience will cost. In the interests of full disclosure we fell into the later demographic.

The service was faultless from front of house to the staff who deliver your roast choices on silver carving trolleys. We opted for the turkey and beef roasts, these arrive with a good selection of appropriate sauces and vegetable sides. For the beef you can select carvings from a range of “doneness”. Your initially empty plate is then obscured with your meat selection and you are then left to your own devices and condiments to apply sides and sauces.

I have to say that the food was in general, good to excellent and I couldn’t fault the beef. The Yorkshire pudding, a little dry and hard and some of the vegetables on the lukewarm side. Our sitting was at 15:30 and I suspect towards the end of the normal lunch window.

Overall the experience at Simpson’s was excellent, the ambiance, the food, the service and a chance to step briefly into a world most of us will only visit vicariously through film or tv. So I recommend you go, go a little earlier than we did and for a finale, try the sticky toffee pud.

Tags: Great for Lunch, Authentic, Business Meals
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Food2
Ambience4
Service4
Value3

 
·Dined on 2 December 2017

I had booked a table for a friends 50th birthday as they have never been to Simpsons and I have spent weeks raving about the Simpsons suet steak and kidney pie which I have had on two previous visit, the last was in Feb 2016.
Imagine my disappointment when I was served with something that looked straight out of a Frey Bentos can !
Small in size and low on quality, the "suet" looked and tasted like slippery rubber - what on earth has happened here ???

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Food2
Ambience2
Service3
Value1

 
 (London)·Dined on 1 December 2017

Very dissapointing. Food very inferior although hugely expensive. Meat very fatty and vegetables over cooked. The thimble full of wine we had at an enormous expense was a total ripoff. The service was good and efficient.
However, I am used to very good food and I would never go back to Simpson’s again. The only advantage is ...it is an easy venue to find especially for people travelling from outer London.
I will not recommend this to friends.

Tags: Cozy, Casual
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Food4
Ambience4
Service3
Value3

vip
 (New England)·Dined on 1 December 2017

Service was quite confused. At different times we had 4 people claiming to take care of us. When we needed a refill of our water glass, we had to physically flag a waiter, not one of the 4, down. The restaurant was not crowded, I am unsure why the confusion

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Food4
Ambience5
Service4
Value3

 
 (London)·Dined on 30 November 2017

Always a favourite place to warm up from a busy chilly day in London. Now with the new decor its a sumptuous place to dine with a near perfect cooked roast - you will be hard-pressed to find a bottle of wine less than £50 however!

Tags: Notable Wine List, Business Meals, Comfort Food
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